As a great entrepreneur like you, you surely want your brand to be recognized by many, right? One important step to achieve that is by creating a strong product identity. A product identity not only makes your product easier for potential customers to recognize but also influences your company's brand image as a whole!
A product identity is like key data about the products your business produces. For example, for a packaged beverage, its product identity can include the shape of the bottle, the packaging color, label design, logo, and the brand of the product itself. All of these are part of your marketing strategy that helps potential consumers recognize your product in the market.
Now, if you want to know more about what product identity is and its examples, just read on here!
What Is Product Identity?
Product identity is like an ID card for a brand. It’s incredibly important because this is what will make your product recognized by everyone. So, its role cannot be underestimated. When a product has a strong identity, consumers can easily recognize the product and services from your business.
One sign that your product is liked by many customers is when its identity can provide new understanding to them and also build a strong brand. So, product identity can be in the form of a logo, packaging, a unique tagline, or anything else that makes your product stand out from others.
The result of your hard work in building a product identity is not to be underestimated. It can make your product different and grab the attention of customers. And of course, with a strong brand, your business can become more famous and successful in the market.
According to experts, a brand is not just about a logo or a company symbol. It also has an additional dimension that differentiates one product from another both rationally and emotionally. So, for those of you who want to build the right product identity, perhaps creating a special team focused on product identity could be a smart move.
So, don't underestimate the role of product identity in shaping your business image and success. It’s like the face of your brand, which will be recognized and remembered by everyone!
Functions of Product Identity
Product identity has many functions that make a product special and more recognized by the public. Here are some important functions of product identity:
1. Branding
Every product released by the company must be carefully thought out. How can this product make the company’s brand stronger? Well, product identity plays an important role in building branding. From the brand, logo, to the tagline, everything can be part of product identity that makes the brand cool.
2. Product’s Unique Characteristics
Product identity is not just about the brand or logo, but also about the color concept, design, and materials used. All of these make the product have its own unique characteristics, making it easier for the public to recognize it.
3. Providing Unique Value
Product identity also gives the product a unique value compared to other products. This value can come from aesthetics, size, or price. So, product identity is what makes your product stand out and different from others.
4. Product Packaging
Product identity can also be represented by packaging that protects the product from external dangers. For example, if you sell food, having a safe container for packaging is very important, right? Well, that’s all part of product identity that helps your product be offered to consumers in a better way.
5. Improving Efficiency
To introduce a product more efficiently, product identity is extremely important. It’s about planning every detail of the product’s characteristics, starting from the physical form, brand spelling, to the design that differentiates it from other products.
So, by building a strong product identity, companies can benefit greatly. The key is to build product identity well so that the product is more recognized and loved by the public.
Read: What is Brand Recognition? Why Is It Important?
How to Build Product Identity
Building a strong product identity requires extra attention from the company’s team. Here are some detailed ways to build your brand identity in your business:
1. Use a Well-Thought-Out Strategy and Concept
Once the product has a complete identity, the next step is to build it with a mature strategy and concept. Forming a team focused on product promotion can help in creating the right way to build product identity.
2. Use Various References
To create a unique product, you need to collect references from different sources. Combine ideas from products already in the market with new ideas that come up, so you can create new value in the product identity.
3. Logo and Other Identifications for Recognition
A product is identified by its logo, clear brand, and distinctive color design. Visually appealing packaging can attract consumers and make them want to learn more about your product.
4. Showcase the Uniqueness
Show off the uniqueness of your brand identity by displaying the production process and product packaging. Consumers really appreciate products of high quality, and visual evaluation is key in building an attractive brand identity.
5. Explain the Product Brand Values
The brand value of your product will be more memorable if you can make consumers feel it. Offer samples or product promotions, or create an easy-to-remember tagline, and choose a unique brand name for your product.
Conclusion
Product identity plays a crucial role in increasing a company's profitability. The success of a product in the market and its special image in the eyes of consumers is largely driven by strong branding.
With the right and unique product identity, your product will leave a distinct impression on consumers and differentiate it from similar products. Product identity has also proven to be an effective and efficient tool for promoting products and introducing your brand to the public.
The more a product is recognized, the more potential customers will be interested in buying it. Therefore, companies need to adopt various marketing strategies that highlight the strengths and values of the product through strong branding, including by introducing product identity.
Besides building a strong product identity, companies also need to pay attention to good financial management. Through neat, real-time, and transparent bookkeeping, businesses can manage their income and expenses more effectively.
Opaper’s Cash Register App provides accounting features that help monitor your business finances easily. From recording financial activities to presenting detailed financial reports, this feature makes it easy for users to manage their business finances.
Not only that, Opaper App is also equipped with other features such as CRM, inventory management, employee management, business analysis, and more. By using Opaper, all operational aspects of your business can be managed more efficiently. So, what are you waiting for? Download the Opaper App now!
The Opaper App is available on Play Store and App Store!