In today's rapidly evolving digital technology era, you've likely considered starting to sell online or opening your own online store.Previously, the trend of best-selling online sales ideas was dominated by masks, hand sanitizers, and other hygiene supplies.However, with the decline of COVID-19 cases and even the government lifting PPKM policies, various industrial sectors are beginning to recover, and the economic situation is starting to improve.When you're interested in becoming part of the online business community, you must be ready to compete with many other sellers in the marketplace, which is unlimited in number. It would also be wise to devise the right strategy to reap multiple profits.Choosing which products to sell can indeed be challenging. You must conduct research and analysis to find products that yield high profits and carry minimal risk. Avoid choosing products that are currently booming, and instead, select products that are not seasonal and still scarce in the market.Now, for those of you who want to start selling online, here are the 11 most popular online sales products in 2023:
1. Gadgets
With the rapid advancement of technology, more and more people are looking for new opportunities through the internet, such as creating content to upload to TikTok, or even performing other jobs using smartphones.
Therefore, the purchase of smartphones and their accessories has sharply increased and is always predicted to be a best-selling product in 2023. Especially with the emergence of various smartphones from different brands that have advanced features needed by the community.
Some of the best-selling products in the market in this category include HP tripods, USB OTG cables, portable power stations, powerbanks, earphones, phone cases, and others.
2. Fashion
With the return to normalcy, there's a great desire among people to stay fashionable. Fashion items like jeans, shoes, and hijabs are increasingly popular going forward. Shapewear, such as leggings, is often chosen for its high level of comfort.
Then there's the athleisure fashion trend, a combination of athletic and leisure, where these products blend sportswear with daily wear, giving a sporty yet stylish impression, making them suitable for various events.
3. Electronics
Another best-selling online product after fashion is electronics. Electronics have functions that make household chores easier, which are much needed by housewives.
A survey shows that electronics rank second among the most popular products sold online, such as coffee machines, mixers, air fryers, digital scales, vacuum cleaners, etc.
4. Health and Lifestyle
According to the World Economic Forum, 62 percent of the world's population has started to realize the importance of fitness after the Covid-19 pandemic. Maintaining health has become a lifestyle as awareness of healthy living increases in society.
Some trending health products predicted to be best-sellers in 2023 include supplements and medicines, such as lotus root powder, matcha, and kombucha. Additionally, lifestyle items include air purifiers, tumblers, yoga mats, dumbbells, etc.
Read also Want a Healthy Food Business? First Learn These 5 Things
5. Home Decor
Home decor remains quite popular to this day. The millennial trend of being savvy with interior design styles has brought about various home interior needs.
This has led people to start looking for home accessories to beautify their homes. From simple to modern homes, their appearance can be transformed to look cooler and more aesthetic.
You can sell products like flower vases, miniatures, macrame, and so on. Make partnerships with local manufacturers and market these products online.
6. Gift Packages/Hampers
Gift packages or hampers are also quite potential to become the most popular online sales items. Giving and sharing with loved ones will always be special.
The target market for selling these products are people who do not have much time to buy and wrap gifts themselves. Hampers categories you can sell include birthday gifts, anniversaries, or gifts for major holidays. You should be creative by combining several items with specific themes for certain celebrations.
7. Kitchenware
Kitchenware is also becoming a popular product with a fairly high search result. These items have become a must-buy for every family's needs.
Many young people now like to try new hobbies, one of which is cooking. So, you can take this opportunity to sell kitchen tools. The most popular online sales products from the kitchenware category include granite cookware, spatula sets, or just kitchen tools with super unique functions, such as fruit peelers.
Read also Cloud Kitchen in F&B Business, What is it?
8. Personal Care and Beauty Products
The popularity of skincare has skyrocketed, especially since the end of 2019. This is certainly not separate from the role of beauty bloggers and vloggers, who often share makeup tutorials and product recommendations for a glowing appearance with healthy skin. Personal care and beauty products are predicted to be the most popular online sales in 2023.
You can try selling unique items like press-on nails, wigs, sleeping masks, electric toothbrushes, and hair oils. You can also try selling products creatively using natural ingredients, such as soaps, face washes, or chemical-free face cleansers.
9. Mother and Baby Products
Mother and baby supplies are among the most popular online sales products because they are widely sought after by new parents or their close ones. Like hampers, many items for mothers and babies are now also sold in ready-to-send gift form.
You can sell products such as baby beds, breastfeeding equipment, newborn packages, strollers, bath equipment sets, breastfeeding supplements, and toys.
10. Pet Products
Pet products are also included in the category of online sales predicted to be most popular in 2023. This is because people are trying to find playmates at home by keeping pets.
You can sell equipment such as dog leashes, collars, cat or dog toys, cat or dog food, cat or dog beds, and their containers as needed items.
11. Coffee and Tea
The trend of young people now enjoying coffee and tea has made these products also enter the list of popularity as one of the most popular online sales items.
In addition to brewing coffee or tea concoctions from ingredients bought online, the coffee shop business is also promising for those who want to do business using coffee or tea products.
Read also Easy Tips for Building a Coffee Shop
If you plan to start a coffee shop business, it would be wise to utilize the Opaper app for smooth business operations. Opaper offers many features, from managing online stores, product inventory management, payment options like bank transfers and electronic wallets that are secure because they are integrated with payment channels from Xendit, and self-order kiosk systems, among others.
So, there you have it, a list of the 11 most popular online sales products in 2023 that you can use as a reference. Good luck with your online business in 2023!